National Lottery Apologizes After Their #Represent Ad Was Hijacked

As far as massive internet campaigns go, when targeting millions it’s absolutely vital not to make a mistake; famous brands should know, you can never underestimate the force of social media, users will pick up the most minor fault and the small error will intensely backfire.
The national lottery recently discovered this when making a World Athletics Championship campaign.
Click here to find out what they did.

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