A domain name is an exclusive name that identifies a web site. On the Internet, it is the URL (Uniform Resource Locator) that instructs a domain name server where to forward a request for a Web page. For example, the domain name of this web site is dreamsight.co.uk.
One of the most powerful tools for search engine placement and for the method increasingly being used by the web savvy is an appropriate Domain name. For example if you are well known by your trading name e.g. BT then bt.com is the best promotion tool you can have. If however you are not well known, an appropriate name should be sought e.g. if Home Farm wants to sell strawberries online homefarm.co.uk will be of little value compared to strawberries.co.uk More and more surfers are relying on getting a return from typing in a guessed domain name.
Your domain name is a central part of your company identity and is worth spending time and effort getting it right. It is the web address your existing and potential customers will use to find your services and products on the Internet. Domain names were originally developed to help users recall web addresses; previously addresses were a series of blocks of numbers separated by dots (IP address).
Keep this in mind when deciding on your domain name, people very rarely remember telephone numbers, but they will remember a catchy name or phrase.
Once you have registered a domain name, no other company can use your online identity; Top Level Domain Names remain solely yours, as long as the registration doesn’t lapse. If you do not renew your registration the domain name is released back on the open market. You can register domain names for between 2 and 10 years and domains registered through Dreamsight are automatically renewed, unless we are instructed otherwise.
You can have more than one domain name for increased accessibility and to create a broader promotional base. We can set-up domain pointers to ensure that the visitor is redirected, from whichever domain they use, either to the main site or the appropriate subsection of a site.